Asmarah by Aliya
Welcome to Asmarah by Aliya, your go-to destination for high-quality imitation jewellery that lets you express your style, no matter where you're from. Whether you’re a fan of traditional Indian designs or you love bold, Western maximalist jewellery, we create pieces that fit perfectly into your world. From intricate Polki and Kundan sets for festive occasions to statement rings and necklaces for everyday glam, we’ve got you covered.
Explore Asmarah by Aliya and find the perfect piece to complement your outfit, wherever life takes you.
Why Asmarah by Aliya?
At Asmarah by Aliya, we understand that jewellery is more than just an accessory—it’s how you express yourself. That’s why our collections are crafted with care, blending timeless craftsmanship with the latest trends. We’re here to bring you the finest quality in both traditional and contemporary designs, so you can always find something that resonates with your personal style.
Our Mission
Our mission is to provide fashion-forward girls and women who love to accessorize with jewellery that makes them feel confident and beautiful, whether they’re pairing a delicate anklet with a saree or layering chunky rings with a casual dress. And while we’re rooted in Indian tradition, our designs are loved by women worldwide, offering a global appeal that fits into any wardrobe.
Our Core Values
🌿 Rooted in Heritage
We draw inspiration from India’s rich jewelry traditions — especially Kundan and Polki — celebrating timeless craftsmanship with a contemporary twist.
✨ Boldly Feminine
Our pieces are designed for women who love to make a statement. We embrace maximalist design with elegance, confidence, and unapologetic desi charm.
💎 Quality First
From intricate detailing to long-lasting finish, every piece reflects our commitment to offering premium, luxurious imitation jewelry — without compromise.
From our Founder
I wanted to create beautiful, unique pieces that were accessible to everyone. I believe that jewelry should be an expression of your individual style and personality, and I'm passionate about helping people find the perfect piece to express themselves. I'm also committed to offering high-quality, affordable jewelry that is ethically and sustainably produced. ~ Aliya
